FG Commends Simba TVS for ‘Queen Rider’ Women’s Empowerment Initiatives

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The Minister of Women Affairs, Dame Pauline Tallen (OFR), has commended The Simba Group, a leading two and three-wheeler mobility-solutions provider in Nigeria, for the success of its Queen Riders program which has contributed to women’s empowerment and gender equity in the country. The statement was made during the 2023 International Women’s Day celebration organized by Access Bank, recently in Lagos.

It would be recalled that the Simba Group initiated its collaboration with the Ministry in 2020, which has since supported and encouraged the company’s efforts to enhance opportunities for underrepresented women to participate in the Nigerian commercial transport industry. It has since received the Ministry’s Product Recognition Award “in recognition of the laudable initiatives to improve the wellbeing and livelihood of Nigerian Women and Vulnerable Groups”.

The Minister praised the company for its efforts in supporting women via the program, noting that they are in line with the government’s vision of empowering women across the country.

The Queen Riders Program provides training to women on vehicle riding and repairs, mentorship, and access to financing. The program, which is built on four pillars of Opportunity, Development, Empowerment, and Independence, has successfully enriched the lives and livelihoods of hundreds of women across different parts of the country.

Simba Group Managing Director, Chief Vinay Grover, expressed gratitude for the Minister’s recognition and promised to continue to do more to support women’s empowerment, gender equity, and financial freedom. In a statement released by the company, he said: “We are honored to have received such positive feedback from the Hon. Minister. The Queen Riders program was established to support and empower under-represented women and we are grateful to the Minister and the Ministry of Women’s Affairs for its guidance and encouragement. Furthermore, we understand the role the private sector plays in empowering women and will continue to drive forward these important initiatives.”

Karthik Govindarajan - Group Head-Marketing Simba Group with Simba TVS staff, female dealers and fleet owners

Simba TVS launches next generation tricycle

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Simba TVS launched the brand new TVS King Deluxe Plus tricycle, with revolutionary iTouch technology on the 6th of Dec, 2021 in Lagos-Nigeria. With this launch we have created a new benchmark for keke technology worldwide.

 

Speaking at the event, Mr Mahendra Pratap, Business Head at Simba TVS said, “We are extremely happy to launch the TVS King Deluxe Plus iTouch in Nigeria today. As the first and only tricycle manufacturer worldwide to have this patented and revolutionary technology we are very excited about the benefits that will be experienced by our riders, our fleet owners and our mechanic community. Once again, Simba TVS has driven the agenda in terms of innovation in this market, and we remain committed to not only bringing the best technology and products to Nigeria, but continuing to invest in the spares network and after-sales service, which has become the hallmark of our success over the last twenty years in this industry.”

 

This is another feather in the cap for Simba TVS who earlier this year won the “Tricycle of the Year Award” in addition to various other awards for manufacturing excellence, service and also commendation for their contribution to socio-economic improvement of Nigeria. Pratap – Business Head – Simba TVS , addressing the gathering.


Simba TVS staff with dealers, fleet owners and mechanics at the launch
Mahendra Pratap - Business Head - Simba TVS , addressing the gathering
The TVS King Deluxe Plus with iTouch being unveiled
Karthik Govindarajan - Group Head-Marketing Simba Group with Simba TVS staff, female dealers and fleet owners
TVS dealers, fleet owners and mechanics at the event
Karthik Govindarajan - Group Head-Marketing Simba Group with Simba TVS staff, female dealers and fleet owners

Football Legend Nwankwo Kanu unveiled as TVS Ambassador

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Nigerian soccer legend,  Kanu Papilo Nwankwo, was Wednesday afternoon, unveiled as an ambassador for Simba TVS, distributors of Nigeria’s leading brands in the tricycle, motorcycle and power bike sector. At a well-attended signing ceremony held at the Simba TVS motorcycle and tricycle plant at Ogba, Ikeja, Kanu commended the company’s role in the development of the country’s economy.

At a well-attended signing ceremony held at the Simba TVS motorcycle and tricycle plant at Ogba, Ikeja, Kanu commended the company’s role in the development of the country’s economy. The Olympic gold medal-winning Nigerian Dream Team captain said: “I am extremely happy to be associated with Simba TVS.

“I know the company and have seen their contributions to both the development of the motorcycle and tricycle sector, and especially their empowerment programme for dealers, customers and riders who patronise their products. While endorsing Simba’s products, Kanu said: “I have the singular honour and privilege of recommending their products— the TVS King tricycle, the HLX+ motorcycle and the Apache Power Bike— first and foremost because of their quality and as well for their after sales service policy demonstrated in their workshops spread all over Nigeria.” 

On why he took up the role, Kanu, who is regarded as the greatest player of his generation and one of Africa’s best ever, said being distributors of the best products in their categories in the country, it was only meet and proper for him to associate with them. His words: “They are number one and best in their areas of business and so our relationship is bound to be an interesting one. “We can jointly collaborate to do more for Nigerians, especially at this time when the country needs companies like them to support the growth Nigeria seriously need. “I am also doing this because of their quality after-sales service as the company places a strong emphasis on empowerment, and runs specific programs targeted at women and the youth, as well as provides welfare for the mechanic and rider communities.”

 

Kanu added that his role was to project the image of the company and create awareness for their brands, which are already acknowledged leaders in their various categories. Kanu thanked the company for their support for football in Nigeria through their sponsorship of the Nigerian National team, the Super Eagles. Also speaking at the ceremony, Mr. Mahendra Pratap,  Simba TVS – Business Head in Nigeria, said: “We are honoured and humbled that the legend of Nigerian football, Kanu Nwankwo, is endorsing TVS King tricycles and motorcycles, emphasising that the two-time African player of the year embodied their brand’s core values of trust, value and service  “through his dedication to this great nation”. 

For the Group Head, Marketing, Simba Group, Mr Karthik Govindarajan, Simba’s association with Kanu Nwankwo represents one more step in the Group’s ongoing efforts aimed at deepening their relationship with Nigerian football.

Football Legend Nwankwo Kanu Commends Simba TVS’ Quality Service

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Former Super Eagles Captain and Nigeria’s living football legend, Kanu Nwankwo Tuesday in Kano commended Simba TVS, exclusive distributors of the Official Motorcycle and Tricycle of the Nigerian national team for the company’s unparalleled commitment to quality customer service nationwide.

Kanu, special guest at the inauguration of a further TVS workshop in Nigeria’s northern commercial capital, singled out the country’s largest operator in the sector for praises in its demonstrated devotion to growing it’s customers’ businesses over the years

The football icon said: “I commend TVS for their focus on serving their customers nationwide. As Nigeria’s largest selling keke brand, they are trusted by the keke community in every part of the country. It is great that they put their customers interests first by offering the best products and after sales service and I wish them all the best”.

Reiterating service superiority as a key focus for Simba TVS, its Business Head in Nigeria, Mr Mahendra Pratap said “the opening of our new workshop in Kano is further testimony to our commitment to supporting the nationwide availability of service centres, which is driven by our desire to support our customers across the length and breadth of Nigeria.”

 

Pratap added, “Simba TVS has long been associated with the development of football in Nigeria, and as the official Motorcycle and Tricycle of the Super Eagles, it gives us great pleasure and is a massive honour for us to have the legend Kanu Nwankwo himself, with us to meet, greet and interact with our esteemed customers.”

Alongside the opening of their workshop, TVS on Tuesday flagged off the roadshow for northern states of Nigeria. According to Karthik Govindarajan, Simba Group, Head of Marketing, the purpose of the roadshow is to further endear TVS Simba motorcycles and tricycles to Nigerians both in the city and in the hinterland in a bid to serve “our customers in the farthest regions of the country”.

After a tour of the well appointed and new, ultra modern facility, Kanu was especially elated at the quality of the equipment and personnel on display. “I am happy to join and congratulate TVS, a sponsor and supporter of the Super Eagles, for inauguration of their newest service centre and, once again, commend the Company for its commitment to after sales service”.

Founded in Nigeria in 1988, the Simba Group operates all through the length and breadth of Nigeria with investments in several sectors of the country’s economy. In addition to transport, Simba TVS also has interests in agriculture, alternative energy, backup power supply systems, networking and data transmission and ICT infrastructure development

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